Just as with anything else, we could talk about creating standards in what could be done to become really good in blogging for pleasure or money. I am often asked “How do I” questions. And in trying to summarize some of the “How To” answers I decided to stress the importance of blogging with brains.
Most often when people get into this blogging business they immediately think about creating thousands of blogs and mass posting content to them. Of course, this results in getting stressed out, buying crazy amounts of domains and paying for stupid amounts of hosting.
Look, there is money in blogging. Yes. But if you ran 5 blogs and did that well, you would make more money than if you ran a few hundred of them and they all looked like crap and had nothing to offer to real people who are after all looking to read something useful, good or entertaining.
For some reason that is beyond me, there seems to be a lot of aspiring Internet Marketers that seem to forget that at the end of the day the money is made only, and only through the actions of real people.
It is real people that seek for information. It is real people that swipe their credit cards and spend their real money. It is real people that visit web pages and it is real people that click on ads.
So when you create hundreds or thousands of blogs first and foremost, you give yourself more work than you can swallow. Then, of course, you can’t write enough good content to have them all be unique and interesting ton the readers. Also, if you make them all the same then Search Engines simply discard them. There is no reason for SEs to store more of the same thing.
If you manage to set them all up and you decide to put unique content to them, that becomes expensive because you are paying someone to write them for you. I don’t even have to mention how poorly that content is often written and how uninteresting and uninviting it is to the actual human readers.
And it never ends. The more of mass low quality stuff you create the higher are your costs, the larger is the time requirement that you have to work on it and the rewards are painfully low to none.
So stop and think about it if that Is the direction you are taking.
Truly, it is far more feasible to run a small chunk of high quality blogs that you have time to write for and maintain then to do mass low quality stuff.
If I am to formulate the “blogging super-tip” and put it simply i would have to say this.
Write one blog, especially if you are new to this. Any topic is good as long as thorns advertising and products sold in it. Take an hour out of the day and write a whole one unique post every day. In a year only you will have a blog with 350 to 500 pages, relevant to the topic and unique. That is a strong blog.
If you are a little more in tune with the concept of blogging, create a few of them and blog on multiple blogs. In a short period of time you will have a few strong blogs that can easily have regular readers and receive pretty good traffic.
Building links to a few blogs is a lot easier then to hundreds or thousands too.
And all along, for less work and less expense you can build yourself multiple assets that are unique, of good quality and that make real money that real people spend.
I know for a fact that for most people doing this seems difficult. “Ahhh, who will do all that writing” or “Isn’t there an easier way to do this” or “I can’t write like you do”.
1. You will do all that writing or someone who is really good at it can do it for you. The emphasis is really good,,, not cheap
2. No, there isn’t an easier way to write and sell something then to actually write and sell it. If you want to ride a bike there is no easier way to do it then to learn to ride a bike and then actually sit on it and ride it,,,, including the pushing of pedals.
3. Yes you can write like me. Possibly better than me. I’m not a literary genius. I simply sit and write what I have in mind and if I am not an expert on the subject matter I do a little research, learn the bit I need and then I write about it.
So the super tip is simple, DO IT. Don’t whine and mope about it. Don’t look for automating things that can’t be automated. Automate what you can, but not at the expense of quality. Quantity is not better. It is harder and more expensive and has far lesser results.
Would you rather live in a lot of houses that are falling apart and can kill you or you would rather live in one great, high quality, comfortable home. I know what my answer is to that question.
Do not sacrifice quality for the sake of creating a large quantity of something that is not going to work anyways.
{ 2 comments… read them below or add one }
Well put, Kristina. I could not agree more, quality over quantity anytime. So many IMer’s out there do exactly the opposite in hopes of a nice shiny gold nugget, and get very short term results or nothing at all.
Not to mention how mass production of low quality content results in the SERPs being filed with spam. The sad part is that most of suvh aspiring marketers don’t understand a multitude of things:
1. Their “work” is considered to be spam and it should be because their stuff does not do good to anyone.
2. The gist of their failure comes from the frustration they deal with because you can’t have a peaceful day when you are like a hawk over your unstable and unsustainable business.
3. The returns are low to none so their frustration is logically tied to that as well.
4. The cost of doing that is actually higher then the cost of running a high quality, white label business.